Case Study · E-commerce · Ukraine / Poland / Spain€15M Company. Zero Documented Sales Process.
3D Device sells 3D printers and offers 3D printing services across Ukraine, Poland, and Spain. €15M in annual revenue. 60 employees. Successful by every metric - except one: there was no documented sales process. Not a partial one. Not a rough outline. Zero. Every sales manager did things their own way. Some tracked leads in spreadsheets. Some in their heads. Some followed up. Some didn't. The process existed - but only as tribal knowledge.
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No Documented Sales Funnel
The entire sales funnel existed only in people's heads. Processes were never written down. There was no standard - no way to know what worked, no way to train new hires consistently.
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Every Manager Doing It Differently
60 people meant 60 different approaches. No consistent follow-up process. No standardized workflow. Customers got a different experience depending on which manager handled their deal.
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Massive Manual Work Across the Team
Without a system, everything was manual. Data entry, status updates, follow-up reminders - all done by hand, multiplied across a 60-person team every single day.
history The "Before" State
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What We Did: 10 Hours of Mapping, Years of Impact
The most expensive thing in any company isn't bad software. It's a process that exists only in people's heads.
Process Documentation
10 hours of process mapping - sitting with the team, documenting what actually happens vs. what should happen. Designed and documented the entire sales funnel from first contact to closed deal. First time in company history.
Standardization
Standardized the entire sales process: every manager follows the same steps. Consistent workflow for all 60 people. Customers get the same experience regardless of who handles their deal. New managers can be onboarded in days, not months.
Automation of Manual Steps
Automated the manual parts of the funnel: data entry, follow-up reminders, status updates. With 60 people, even saving 4 hours per manager per day adds up to an enormous amount of reclaimed time across the organization.
check_circle The "After" State
4h/day per manager
Measured Impact
"10 hours of boring work changed how 60 people work every day. With 60 people, the cumulative time saved is enormous - and it started with just writing things down." - Hushflow project team
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